Real Estate Blog

How Concierge Services Target High-Net-Worth Buyers

Ultra-luxury concierge services target high-net-worth buyers at the Ritz-Carlton Residences Miami Beach, where homes are priced from $2 million to $40 million. Well-heeled buyers receive one-year of complementary medical concierge services valued at $12,000 from a top Miami medical practice. This is presented as a closing gift. We saw this as an added value that would grab the attention of even the most jaded buyers.

“There is a lot of luxury development going on in Miami. We were looking to add something unique to the high-end product we are delivering while complementing our buyer’s lifestyle. Residents (each household member) receive an annual executive physical examination, access to the practice’s physicians via cell, text, email, office, same day visits (including immunizations and checkups), house-calls, coordination and scheduling of all specialty physician appointments, diagnostic procedures, hospital services, inpatient consultation, and supervision for patients needing hospitalization.

“We are providing a total health care approach through private medicine. The personal attention we give appeals to these buyers,” explains Dr. Arthur Agatston. Agatston confides he is talking with other luxury condominium developers in Miami to add the program to their residential offerings.

This incentive appealed to Simon Mass, a Toronto real estate developer. “When we heard about this, it was a key factor in our deciding to buy there,” said Mass who purchased a 3,500-square-foot residence pre-construction. “It’s important to us as Canadian citizens to have access to the proper health care during the time we plan to spend there.”

The need to distinguish one ultra-luxury project from another is all about innovative amenities and truly personalized services. “I’m convinced the idea of the highest level of concierge service is here to stay as well as ultra-luxury amenities because there is a lot of competition in Miami’s luxury market, saving people time is exactly what appeals to these buyers.

These concierge services vary. A personal wellness assistant is offered at some locations for help on nutrition, fitness, mindfulness, sleep, and relaxation.

There’s an amenity and high-end services war in New York’s luxury market right now. Need a hair stylist who makes house calls? Consider it done. From securing great seats for a Broadway show to hard to get restaurant reservations. Look to concierge services to become more creative as competition in the luxury residential market increases.

Michael Black - Realtor
Russ Lyon Sotheby's International Realty
6900 E Camelback Rd
Scottsdale, AZ 85251